When selling products on Amazon, reviews are a crucial part of success. Not only do they provide valuable feedback to sellers and potential customers, but they also help boost visibility for your listing. With that in mind, here are our top four ways to get more Amazon seller reviews. 

Provide High-Quality Products

When running a successful online business, one of the most important aspects is having positive reviews from Amazon customers. Reviews are essential for increasing sales and maintaining a good reputation. One of the best ways to get Amazon seller reviews is to provide high-quality products. 

Customers who receive well-made items tend to be more likely to leave positive feedback. Creating a product that meets customer expectations is key to receiving favorable reviews. It’s important to analyze customer needs and create products that meet or exceed those expectations. 

Having an eye for detail will ensure customers have an overall pleasant experience with their purchase which can be reflected in the review they leave behind. Additionally, providing excellent customer service can also help encourage buyers to leave positive feedback.

Related: The Six Star Amazon Experience (From Tomer Rabinovich)

Utilize Amazon’s Built-In Feedback System with the “Request a Review” Button

Getting Amazon seller reviews is one of the most important tasks for a successful Amazon seller. A good review can significantly increase sales, while a bad review can damage your business. One of the best ways to get Amazon seller reviews is to encourage customers to leave feedback after their purchase. 

This will allow you to show potential buyers that your product or service is worth their money and time. The first step in getting customer reviews is hitting the “Request a Review” button found in the upper-right hand corner in Seller central. Pressing the button triggers an email to the buyer, sent directly from Amazon, asking them to leave a product review and seller feedback. You can use this button anywhere from 5-30 days after the item has been delivered.

This email cannot be customized in any way, but it includes your store’s name, the product’s title, a product image, and two sets of stars to rate the product and the seller. There is also no way to track open or conversion rates of this email, because it is all directly through Amazon, and buyers cannot reply to the email for help if they face technical difficulties. 

Although this method does not allow direct contact between the buyer and seller, it is a simple and functional way to request reviews. It also guarantees that you remain 100% compliant with all of Amazon’s policies regarding review and feedback solicitation. You can determine also what day and time to send the request after the item has been delivered. In general, this button is convenient and easy to use, as well as risk-free for those worried about violating Amazon’s policies. 

Request a Review Using Buyer-Seller Messaging

Requesting a review via Buyer-Seller Messaging is done through direct messaging on your Amazon Seller account. If you choose to use this channel, be aware that it is your responsibility to write a message that complies with all of Amazon’s Communication Guidelines and if you fail to do so you risk facing restrictions to your Buyer-Seller messaging. You also face the risk of sending multiple or duplicate emails by mistake, and possibly annoying your buyer. 

However, Buyer-Seller Messaging requests are highly customizable and can include your seller logo and other important branding aspects. It can also be written in a more personal style that allows your customers to connect with the brand more easily. Buyer-Seller Messaging requests are especially useful for products that require product instructions or other content to complete the order. If something was to go wrong with your product or feedback requests, customers can reach out to you directly for support through this channel.

If you’ve already established a strong brand identity that connects with customers or sell products that could benefit from a little assistance, Buyer-Seller Messaging requests opens up an channel for the necessary conversations while still bringing in the feedback you want.

Reach Out to Influencers

One of the best ways to get Amazon seller reviews is to reach out to influencers. Influencers have a large following who trust their opinion and recommendations on products they use or test. When looking for influencers, finding ones that match your product category and target audience is important. 

This way, their followers can identify with the product and be interested in learning more about it. You should also ensure they have a good reputation and track record when working with brands like yours before reaching out to them.

While you’re thinking about marketing strategies, here are some low-cost ways to strengthen your brand.