When selling products on Amazon, reviews are a crucial part of success. Not only do they provide valuable feedback to sellers and potential customers, but they also help boost visibility for your listing. With that in mind, here are our top four ways to get more Amazon seller reviews.
Provide High-Quality Products
When running a successful online business, one of the most important aspects is having positive reviews from Amazon customers. Reviews are essential for increasing sales and maintaining a good reputation. One of the best ways to get Amazon seller reviews is to provide high-quality products.
Customers who receive well-made items tend to be more likely to leave positive feedback. Creating a product that meets customer expectations is key to receiving favorable reviews. It’s important to analyze customer needs and create products that meet or exceed those expectations.
Having an eye for detail will ensure customers have an overall pleasant experience with their purchase which can be reflected in the review they leave behind. Additionally, providing excellent customer service can also help encourage buyers to leave positive feedback.
Related: The Six Star Amazon Experience (From Tomer Rabinovich)
Encourage Customers to Drop a Feedback
Getting Amazon seller reviews is one of the most important tasks for a successful Amazon seller. A good review can significantly increase sales, while a bad review can damage your business. One of the best ways to get Amazon seller reviews is to encourage customers to leave feedback after their purchase.
This will allow you to show potential buyers that your product or service is worth their money and time. The first step in getting customer reviews should be setting up an automated email system that sends out emails shortly after the customer has made their purchase.
The emails can thank the customer for buying from your store, but you should avoid sending buyers other messages because it is against Amazon’s guidelines. If you want to request customers reviews, you can do so through a separate email campaign that targets your website visitors. You can then ask these individuals to leave you a review on Amazon.
Utilize Amazon’s Built-In Feedback System
After a buyer’s order has been delivered to them, Amazon automatically sends these users a feedback request email. You can customize this request to match your branding elements via the Seller Central dashboard. In these requests, however, you cannot be too blunt. Avoid using phrases like, “We hope you are happy with your purchase. Please help us by leaving a 5-star review today.” Instead, you should mention that you value their insight and they can provide feedback on how you can improve your product.
Reach Out to Influencers
One of the best ways to get Amazon seller reviews is to reach out to influencers. Influencers have a large following who trust their opinion and recommendations on products they use or test. When looking for influencers, finding ones that match your product category and target audience is important.
This way, their followers can identify with the product and be interested in learning more about it. You should also ensure they have a good reputation and track record when working with brands like yours before reaching out to them.
While you’re thinking about marketing strategies, here are some low-cost ways to strengthen your brand.