Deep breath! It’s going to be okay! While an Amazon account suspension seems intimidating, you can overcome it. Amazon takes account suspensions seriously, and you’ll need to take some steps to reactivate your account.
In some cases, Amazon will offer a chance for sellers to agree to special terms before reinstating their accounts. These conditions may include agreeing to certain restrictions on future activity, such as limited account access or a probationary period. Read the agreement in full before you accept these conditions. If you’re not comfortable with any of the terms, it’s best to work with an Amazon customer service representative to negotiate something that works for both parties before agreeing.
If that’s not an option for your suspended Amazon account, here are a few tips for responding to an Amazon account suspension:
Review Amazon’s policies
Make sure that you understand what caused your violation so you can avoid a future headache.
Read Amazon’s Account Suspension notification carefully. Take note of which policies or guidelines you didn’t follow, and focus on these areas as you take steps to reinstate your account. The main goal is to make sure your account is compliant with all Amazon policies and guidelines before requesting a review in order to reinstate it.
Once you understand why your account was suspended and are confident that any issues have been addressed, submit an appeal by using the “Request for Account Review” form provided in Seller Central. Take care to provide explicit details about the scenario and any corrections you have made.
Reach out directly to Seller Performance
You can appeal the decision if you believe the suspension is an error. Sometimes suspensions are the result of a misunderstanding. If you believe it was a mistake, try to figure out what might have caused the error. Then, contact Seller Performance to explain why your account should be reinstated.
It’s important to do your due diligence and ensure that you have a full understanding of what infraction occurred, the level of severity, and that you understand what it will take to resolve your suspension.
Your business depends on reinstatement, but don’t hurry so much that you submit a sloppy appeal. Take the time to get all of your ducks in a row before hitting that appeal button. As a seller, you need to ensure you’re taking accountability for your actions and communicating the steps you have taken to resolve any issues. Remember, Amazon’s number one priority is to keep customers returning to the site. Go out of your way to show you take the policies seriously and you are doing everything you can to provide a great experience.
Appeal the decision
Read through amazon’s appeal process and draft a thoughtful response addressing why Amazon should reinstate your account. This is not the time to reach out to Seller Support as they cannot engage or change any decisions regarding this suspension.
When appealing an Amazon account suspension, it’s important to remain professional and polite at all times. Threatening language and aggressive demands could result in Amazon denying your appeal. You should also provide clear evidence of why you are entitled to have your account restored. This can include proof that you followed the company’s rules and guidelines or that someone else acted incorrectly against your account. Ideally, your account will be reinstated within two weeks.
This might take more than one appeal submission. After submitting your initial appeal, wait up to one week before sending any follow-up letters.
If you are successful and your Amazon account is reinstated, you can continue using the service as normal. However, if your appeal is denied, it’s important to take the time to understand why your account was suspended in the first place. Doing so can help you avoid making the same mistakes in the future and ensure that your Amazon account remains active and secure.
Want to avoid Amazon account suspension in the future?
Consider the many opportunities to utilize Amazon professional seller services. To avoid having your Amazon account suspended in the future, consider professional services that help you manage your Amazon account and remain compliant. You might also use a consultant to review your processes and compliance with Amazon policies.
The beauty of selling on Amazon is that there’s almost no scenario that has never happened to a seller. Join groups on social media and ask questions about policies and compliance. You will likely find that someone has solved the same problem you’re working through.
Amazon has very specific policies that all sellers must follow in order to sell on their platform. If you have received a notice from Amazon Seller Performance saying that your account has been suspended, don’t panic. There are steps you can take to try and reinstate your account. The most important thing is to create a well-thought-out appeal plan. By following these tips, you improve your chances of getting your account back up and running quickly.