Celebrating Ecommerce Business Owners on International Women’s Day

International Women’s Day is a day to celebrate the achievements of women around the world. It’s a day to recognize the progress we’ve made toward gender equality. To acknowledge there’s still work to be done to make a positive difference for women. UN Women’s theme for 2023’s International Women’s Day is “DigitALL: Innovation and technology […]
Amazon Account Suspended: How to Respond

Deep breath! It’s going to be okay! While an Amazon account suspension seems intimidating, you can overcome it. Amazon takes account suspensions seriously, and you’ll need to take some steps to reactivate your account. In some cases, Amazon will offer a chance for sellers to agree to special terms before reinstating their accounts. These conditions […]
8 Ways to Grow Your Ecommerce Business

Are you doing everything you can to grow your ecommerce business? Read this post for 8 ideas to implement today.
How to Create a Brand that Stands Out: Tips for Small Businesses

Many of the highest level marketers in the biggest companies have not had to build a brand from scratch. Often they inherit something and then they optimize it for growth. As a small business owner, you may be tasked with getting the business off the ground, managing people and finances, while also creating a brand […]
How to Market Your Small Business with Limited Budget: Free or Low-Cost Marketing Strategies

As a small business owner, your passion lies in running your business. But how do you work on growing your business? If you’re lucky enough to have word of mouth traffic, then you’ve hit the holy grail of marketing a business. But for the majority, it takes some time and budget to reach new audiences […]
Social Media Marketing Tips for Small Business: How Much Should You Spend on Ads?

In case you missed it, step one was deciding what level of consistency you can dedicate to your social media presence. If you’ve started posting weekly (or even more), congratulations! Now, how do you reach a broader audience? Before you think about specific social media ideas for small business, let’s acknowledge the truth: to truly […]
3 Steps to Get Your Small Business on Social Media

You’re going to read tons of articles and blogs about exploring your audience, creating a content calendar, and hashtags (don’t forget those hashtags!). These are great and very important to a marketing strategy. But you’re a small business owner, time is valuable and you’re simply trying to get your marketing efforts off the ground. The […]
5 Considerations for Naming Your Company

It’s one of the biggest decisions you’ll make when building your business: the company name. The name of a small business is the first piece of information a prospective customer will have about the business. Choosing a name for your company should not be left up to the flip of a coin or an idea […]