Celebrating Ecommerce Business Owners on International Women’s Day

international women's day celebrate ecommerce business owners

International Women’s Day is a day to celebrate the achievements of women around the world. It’s a day to recognize the progress we’ve made toward gender equality. To acknowledge there’s still work to be done to make a positive difference for women. UN Women’s theme for 2023’s International Women’s Day is “DigitALL: Innovation and technology […]

Amazon Account Suspended: How to Respond

Amazon account suspended: what to do

Deep breath! It’s going to be okay! While an Amazon account suspension seems intimidating, you can overcome it. Amazon takes account suspensions seriously, and you’ll need to take some steps to reactivate your account. In some cases, Amazon will offer a chance for sellers to agree to special terms before reinstating their accounts. These conditions […]

How to Create a Brand that Stands Out: Tips for Small Businesses

Building a small business brand

Many of the highest level marketers in the biggest companies have not had to build a brand from scratch. Often they inherit something and then they optimize it for growth. As a small business owner, you may be tasked with getting the business off the ground, managing people and finances, while also creating a brand […]

Social Media Marketing Tips for Small Business: How Much Should You Spend on Ads?

social media marketing for small business

In case you missed it, step one was deciding what level of consistency you can dedicate to your social media presence. If you’ve started posting weekly (or even more), congratulations! Now, how do you reach a broader audience? Before you think about specific social media ideas for small business, let’s acknowledge the truth: to truly […]

3 Steps to Get Your Small Business on Social Media

Social media ideas for small business

You’re going to read tons of articles and blogs about exploring your audience, creating a content calendar, and hashtags (don’t forget those hashtags!). These are great and very important to a marketing strategy. But you’re a small business owner, time is valuable and you’re simply trying to get your marketing efforts off the ground. The […]

5 Considerations for Naming Your Company

Choosing your company name

It’s one of the biggest decisions you’ll make when building your business: the company name. The name of a small business is the first piece of information a prospective customer will have about the business. Choosing a name for your company should not be left up to the flip of a coin or an idea […]