Viably is a business banking and funding experience
for online sellers

About Us

Why did we start this business?

For decades there has been a major challenge facing ecommerce businesses — access to fair capital. The hardest part of gaining access to capital — and working with traditional banks, in particular — is typically that they don’t understand the business itself. Even with endless amounts of paperwork, the data they collect won’t give them the full scope of the business — the successes that can’t be shared in a standard form.

We’ve been there and know the struggle of accessing capital while building a fully digital business. We knew there had to be a better and more fair way to help ecommerce entrepreneurs grow their businesses. We love entrepreneurship and that’s what is driving us to help fellow ecommerce business owners build, operate, and grow their ventures successfully. You almost never hear the word “love” when it comes to banking and financial partners.

But that’s exactly what our mission is… to build a business banking experience that online sellers love to use

Meet Our Executive Leadership Team

Doron Gordon

Doron Gordon

Founder & CEO

Hagit Brosh

Hagit Brosh

VP, Data & Risk

Karen Clark

Karen Clark

Chief People Officer

nitzan vp of product at Viably

Nitzan Alcobi

VP, Product

Danielle Livy

Danielle Livy

VP, Marketing

Nir Tzur

Nir Tzur

EVP, Engineering

Oz Merchant

Oz Merchant

VP, Customer Success

Brandon Ellison

VP, Sales

We love participating and engaging in local communities, which is why we’ve established headquarters in Raleigh, NC and Netanya, Israel.

These are places that are near and dear to us, and areas where we have built companies before. By building a global  organization from the beginning, we have the ability to provide around-the-clock coverage to best support our customers.

If you are considering joining our team and we have an office in your location, we welcome you to work there, or from home — or both! The choice is yours. We are building our organization on a level of trust that each individual will be self-motivated and successful in remote/hybrid roles. We also offer numerous collaboration tools (Slack, Google Suite, Asana, Miro, and more) to ensure you stay connected with your team.

Sure, every company
says they love their
employees, but how
do they show it?

With President’s Club trips only for sales people? Annual or semi-annual awards that are more about popularity than work achievement? Viably employees spend quality time with their family and friends, they have passions and interests — and they also have a job they love with people that inspire and drive them to do their best work. Our people feel empowered to make decisions and help our customers. And, we want to hear from them on things we do well and where we must improve.

Join our team!

How Amazon Sellers can get funded

Sign Up Icon with Holder Shape 1


Tell us about your ecommerce business. 

To start your Viably funding application, simply tell us a little bit about your ecommerce business.

Get Funded
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Securely connect your marketplace & bank. 

Bank accounts, QuickBooks, and anywhere else your data lives, you can connect in minutes.

Get Funded
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Get Funded

Receive customer funding offers. 

You can choose the offer that meets your needs, and grow your business with our free cash flow insights and projections.

Get Funded