All you need to know about LTV and how it effects your business
The health and growth of your business depends on how well you understand your numbers—knowing where to cut costs and where to double down on success in real time. Before diving into advanced metrics, it’s essential to track fundamental ones like profit, net profit, customer acquisition cost (CAC), and return on ad spend (ROAS) in […]
The Ultimate Guide to Cyber Monday Advertising: Boost Your E-commerce Sales with Proven Strategies
As an eCommerce business owner, you know Cyber Monday can be a whirlwind—packed with endless potential and a dash of chaos. The sales. The traffic. The pressure to make your biggest day of the year count. It’s the digital battlefield where your business can thrive or get lost in the shuffle. But don’t worry—we’ve got […]
Back-to-School Marketing for eCommerce: 7 Tips to Help Your Business Make the Most
It’s time to start sharpening your pencils and gathering your books! The first day of school is right around the corner, which means that it’s time to start ramping up your back-to-school marketing for eCommerce. Now that you’ve aced Amazon Prime Day the back-to-school season has officially begun and it’s the perfect event to help […]
The Complete Amazon Influencer Marketing Guide: Turning Likes to Sales
As consumers find themselves spending more and more time online, the boundaries between social media and eCommerce have begun to disintegrate rapidly. Consumers are turning to their favorite TikTok celebrities, Instagram stars, and Youtubers for advice and recommendations on purchasing decisions. Coupled with the advent of fully integrated omnichannel shopping experiences, like TikTok shop, this […]
Social Media and eCommerce: From Likes to Sales
When eCommerce shopping was initially introduced to consumers, some customers were reluctant to purchase items online. A key factor contributing to this hesitancy was their inability to touch and feel the items sold on eCommerce sites. In contrast to brick-and-mortar stores and conventional shopping outlets, where consumers can physically examine the products on display, eCommerce […]
Product Testing Campaigns: The Revolutionary Ranking Strategy For Amazon Sellers
Even the most creative and innovative products have the potential to fail in oversaturated marketplaces, like Amazon. Successful Amazon sellers understand that you can have the best product in a niche with an unbeatable offer and still lose out on sales to competitors if it doesn’t have enough visibility. A perfect Amazon product listing that […]
Shopify Business Loans: What to Expect and Alternatives for Capital
Shopify is a leading eCommerce platform that offers sellers funding to grow their operations via Shopify Capital. With Shopify business loans, merchants can access much-needed capital for inventory growth, marketing campaigns, and various other business requirements. While this is a convenient way to go about eCommerce business financing, it is by no means the only […]
How AI Video marketing can help customers connect and drive conversions
It’s a well known fact that the eCommerce sphere has been buzzing with innovation recently, and at the heart of this evolution is Artificial Intelligence (AI). AI is redefining how brands and shoppers interact, especially as more and more consumers shift to online shopping with less human contact. Among the exciting innovations popping up, AI-generated […]
Advanced Strategies for Amazon Demand Side Platform
In the competitive game of eCommerce advertising, Amazon Demand Side Platform (DSP) has emerged as a powerful tool for brands to reach their target audience. With access to a vast pool of consumer data and precise targeting capabilities, advertisers can maximize their ad performance and drive tangible results. However, to truly unlock the full potential […]
