Ecommerce Platform Showdown: Selling on Shopify vs Amazon In 2023

As ecommerce continues to grow, it’s crucial for business owners to make the right choice when it comes to platforms for the sale of their products. Currently, Shopify and Amazon are two of the most popular ecommerce platforms. It is anticipated that they will continue to grow in 2023 and remain popular choices for any number of businesses. The following will be a quick comparison that should interest most of today’s ecommerce business owners: Shopify vs. Amazon.

What Are Shopify and Amazon?

Shopify is an ecommerce platform that allows users to create online stores and sell their products over the internet. It offers a vast array of features including:

  • Customizable templates
  • Payment processing
  • Marketing tools 
  • and more

On the other hand, Amazon is the world’s largest online retailer, offering businesses the opportunity to sell their products on the Amazon platform.

Shopify Advantages

One of the biggest advantages of selling on Shopify is the ability to create a unique brand experience. With Shopify, your business can create custom storefronts that reflect your brand’s unique style and aesthetic. This platform also provides an impressive selection of apps and plug-ins that can be used to enhance the functionality of your online store. Included in this are the following: 

  • Product reviews
  • Abandoned cart recovery
  • Social media integration 
  • and more

Amazon Advantages

Selling on Amazon, in contrast, sometimes feels more like a standardized experience. This platform has strict guidelines where product listings are concerned but can potentially reach a larger audience. What’s more, Amazon offers fulfillment services through their FBA program. This can be a considerable benefit for your business if you want to streamline your fulfillment process.

Shopify vs. Amazon: Pricing

  • While, over time, Shopify fees can add up, it’s worth it to note that Shopify doesn’t charge any additional fees for using their payment processing service – “Shopify Payments”. 
  • Amazon, in direct contrast, charges a fee for using their payment processing service – “Amazon Pay”.


Overall, both Shopify and Amazon offer unique advantages for your business if you’re looking to sell your products online.

Shopify is an excellent choice for your business if you want to create a unique brand experience. On the other hand, Amazon is perfect for your business if you want to reach a wider audience and take advantage of Amazon’s fulfillment services.

What it all boils down to is this: The choice between Shopify and Amazon depends largely on your business’ specific needs and goals. 

Need Funding As a Seller? Check out Viably!

With Viably, you can gain access to the tools you need to plan and extend your cash flow, as well as the capital you need to grow your ecommerce business. To give you complete visibility into your business transactions – and how cash flow can impact every transaction – we’ll connect you with the tools Amazon Sellers already use. In whatever way you need it, you’ll be able to get the funding required to help your business grow courtesy of Viably Cash Advance and Viability’s Growth Capital.

We’ve got you covered whether you need to grow your marketing or need to increase your inventory. Best of all, there are no fees! For ecommerce business growth, Viably can provide the finance software you need.

With Viably, you’ll be able to use virtual cards to separate your Google, Facebook, and Amazon advertising spending. With our categorized transactions, you can track your money in and out, allowing you to optimize your shop’s offerings.Don’t wait another moment to get started! Call us at 888-832-9885 or email us at [email protected].

Funding to grow your business
is just steps away

Our growth specialists can create tailored funding offers to help your ecommerce business.