Social Media and Ecommerce: From Likes to Sales

hand holding an iPhone with apps in front of a blurred background of a computer

When ecommerce shopping was initially introduced to consumers, some customers were reluctant to purchase items online. A key factor contributing to this hesitancy was their inability to touch and feel the items sold on ecommerce sites.  In contrast to brick-and-mortar stores and conventional shopping outlets, where consumers can physically examine the products on display, ecommerce […]